Mission

Vessel produced Dwyane Wade's "Set in Stone" statue-unveiling weekend end to end for Wade Enterprises. We ran a fully branded golf tournament, built the VIP areas for his inaugural "When We Gather Food & Wine Festival" with client Wade Cellars, and closed the weekend with a 100-ft yacht party that carried guests straight from the Heat-arena statue unveiling to the celebration and launch party of his Way of Wade sneaker — coordinating dozens of vendors and partners across every moment.

Services

Experiential Strategy & Production

Fully branded golf tournament, festival VIP areas & 100-ft yacht finale

Event Logistics — Rentals, F&B & VIP

VIP hospitality, suite gifting, brunch & weekend guest experiences

Fabrication & Custom Branding

"Set in Stone" theme, tournament branding & custom player gifting

Partner & Vendor Management

Coordinating production partners, event vendors & hospitality teams

Brand Integration — Wade Cellars & Li Ning

Wine integration and Way of Wade × Li Ning sneaker-release moment

VIP & Hospitality Services

VIP areas, player gifting, suite experiences & yacht-party hospitality

Mission

Vessel brought to life an exclusive evening of rhythm and revelry to celebrate Usher's birthday. Guests moved through curated spaces, beginning with a luxurious cocktail reception at the Overlook Bar before transitioning in small groups to an intimate magic show at Speakeasy Magick. From burlesque-inspired ambassadors at the VIP entrance to a bespoke flask engraving station, Vessel created a magical brand journey designed to drive interaction, premium experiences, and celebration.

Services

Strategy & Creative

Experiential concept for a night of "magic" and "luxury". Event flow and timeline management, including coordinated guest transitions into the theatre space.

Fabrication Sourcing and Management

Sourcing and styling of venue décor, including dark red uplights, a burgundy velvet-draped check-in table, and floral and martini glass centerpieces. Custom scenic integrations including a light gobo on the brick wall and an interactive flask engraving station.

Beverage & Dining

Coordination of premium food offerings featuring a sushi chef from Nobu or Bond St., plus a custom birthday cake and sparklers. Execution of a signature beverage program that included an open premium bar, acrylic cocktail menus, branded ice, flavor blaster bubbles, and an ice luge for signature serves like the Dirty Shirley.

Activation & Amplification

Guest hospitality and capacity management for up to 100 attendees. Talent management of stylized event staff, including burlesque-inspired check-in hosts and specialized bartenders. Seamless timeline execution bridging the lively bar reception and the 90-minute magic show.

Mission

Vessel brought G-Shock's Japanese craftsmanship and innovation to life through an exclusive evening unveiling the limited-edition MRG-D5000 Blue Sapphire. Guests moved through multiple curated spaces, from a traditional Torii gate welcome experience to an intimate VIP dinner that transformed into an elevated cocktail party. Anchored by a stunning bespoke blue Mount Fuji installation, Vessel created an engaging brand journey designed to highlight the timepiece's exquisite beauty, drive premium experiences, and inspire social content.

Services

Strategy & Creative

Experiential concept & Japanese-inspired creative direction, spatial design & site mapping (including the Summit Room, Watch Room, and Main Loft space), extensive 3D renderings and floor planning.

Fabrication Sourcing and Management

Custom scenic build (15-foot blue Mount Fuji installation, Torii gate entrance, custom DJ booth, branded photo studio), premium watch display pedestals, custom lighting (gobo logo, uplights), furniture, décor & styling.

Beverage & Dining

Curation of a Japanese-inspired plated dinner and sushi station, signature beverage program (welcome sake cart, custom cocktails like the Japanese Highball and Midori Sour), custom bar accoutrements (branded ice cubes, ice luge), and bespoke printed tablescapes (origami place cards).

Activation & Amplification

Brand storytelling (highlighting the sapphire crystal and Japanese watchmaking), interactive touchpoints (portrait studio, watch viewing room), talent management (DJs, brand ambassadors in kimonos), and professional content capture (dedicated photography and videography teams).

Mission

Vessel brought Lobos 1707's evolving western identity to life through the brand's first two-week immersive residency. Guests moved through multiple curated spaces. From product sampling and a saloon-style VIP entrance to a bespoke lounge and nightlife experience. Vessel created an engaging brand journey designed to drive interaction, premium experiences, and social content.

★ As featured in BizBash

Services

Strategy & Creative

Experiential concept & "Ranch" creative direction, five-zone spatial design & site mapping, 3D renderings

Fabrication Sourcing and Management

Custom scenic build (horseshoe arch, bespoke bar & backbar, speakeasy, photo moment), furniture, décor & styling

Beverage & Sampling

Full portfolio sampling program, signature serves, bar build-out & branded POS kits

Activation & Amplification

Brand storytelling

Brand Exposure & Media Integration

Content capture, PR & earned media (BizBash)

Mission

Vessel transformed Cîroc's bold, celebratory brand identity into an immersive experience designed around culture, connection, and content creation. Through strategic event production, branded environments, and elevated guest experiences, Vessel helped bring the brand world to life beyond the bottle.

Services

Experiential Strategy

Developing engaging activations across branded games such as pong and guess how many. Including bars, roaming carts, and interactive guest moments.

Culture & Brand Translation

Bringing the brand to life through playful, culturally relevant experiences and signature moments.

Creative Direction & Design

Creating a cohesive visual identity across branded bars, decals, décor, menus, mirrors, and photo moments.

Experiential Production

Executing custom-built elements including branded tables, curved bars, mobile carts, hedge walls, and specialty installations.

Hospitality & Guest Experience

Curating signature cocktails, Jell-O shots, popsicles, and staffed bar service to create a seamless guest experience.

Mission

Vessel transformed Ice Spice's single release into a cultural moment during Art Basel Miami, creating a multi-day experiential campaign that brought the track directly to fans through a 2-day event. This involved a custom Thootie mobile experience that traveled throughout Miami. Extending the song launch beyond a traditional release into a citywide cultural experience.

The route

Services

Experiential Strategy & Concepting

Bringing the single to life across Miami

Environmental & Mobile Branding

Branding the truck, cart, and nightlife space

Creative Direction & Design

Extending the music video into the physical world

Sampling & Product Touchpoints

Branded product and fan giveaways

Route Planning & Site Selection

Maximizing visibility across Miami

Staffing

Managing on-the-ground fan engagement

Mission

For Art Basel, Vessel produced the press premiere of "Flip Phone Shorty" — Ferg's debut short film. Vessel handled it end to end: creative direction, environmental branding, custom Flip Phone Shorty concessions and merch, live Q&A, and talent and guest management that brought the story off the screen and into the room.

Services

Production & Environmental Branding

Poster signage & photo moments

Screening & Live Execution

Opening remarks, screening & Ferg Q&A

Custom Concessions

Branded juices & popcorn concessions

Guest & Talent Management

Arrivals, hospitality & VIP handling